You cannot influence behavior without first gaining access, and it is up to the other person to grant access to their mind and heart. Some people will hear traditional training as noise to ignore, and some people will become resistant or defiant, resulting in a backlash effect.
We draw from multiple disciplines of science to avoid errors and optimize receptivity and engagement with men and women, including skeptics and people from different worldviews.
To prevent harm we must influence behavior. To influence behavior we must know the root-level points of leverage that influence behavior change. And we must design training and messaging that can reach those points of leverage.
We apply social psychology and additional insights from neuroscience to avoid errors and zero in on these points of leverage for behavior change.